For YouTubers, you can access various analytics related to their engagement with their audience. At a glance they are:
Engagement rate
Likes to dislikes ratio
Reactions rate
Comments rate
Average comments per video
Average reactions per video
Let's look at what each of those means. You can find all these analytics in the Reactions & Comments tab.
Engagement rate
This is the engagement rate, expressed as a percentage and as a qualitative comparison to other influencers.
For YouTube influencers, we calculate this with the total engagements compared to the number of subscribers. Engagements include likes, dislikes, and comments.
Likes to dislikes ratio
YouTube lets you like or dislike a video. This metric shows you the number of likes an influencer gets compared to the number of dislikes.
You can also see how an influencer stacks up to others with respect to this metric.
Reactions rate
This shows you the number of reactions an influencer gets for every 1,000 views. Note that reactions include both likes and dislikes.
Like the other metrics, Heepsy also shows you a comparison to other influencers.
Comments rate
This is similar to the reactions rate, but only takes into account comments. The comments rate is how many comments an influencer gets for every 1,000 views.
You can also see how an influencer compares to others.
Average reactions per video
This slider shows you influencers who get a certain average number of reactions to their content. Reactions include likes and dislikes, but not comments.
Average comments per video
Here, you're only seeing metrics related to comments. We do not take likes and dislikes into account for this.
Engagement metrics are core metrics, so they come included in all our plans.