For YouTubers, you can access various analytics related to their engagement with their audience. At a glance they are:

  • Engagement rate

  • Likes to dislikes ratio

  • Reactions rate

  • Comments rate

  • Average comments per video

  • Average reactions per video

Let's look at what each of those means. You can find all these analytics in the Reactions & Comments tab.

Engagement rate

This is the engagement rate, expressed as a percentage and as a qualitative comparison to other influencers.

An example of engagement rate for YouTubers.

For YouTube influencers, we calculate this with the total engagements compared to the number of subscribers. Engagements include likes, dislikes, and comments.

Likes to dislikes ratio

YouTube lets you like or dislike a video. This metric shows you the number of likes an influencer gets compared to the number of dislikes.

An example of likes to dislikes ratio for YouTubers.

You can also see how an influencer stacks up to others with respect to this metric.

Reactions rate

This shows you the number of reactions an influencer gets for every 1,000 views. Note that reactions include both likes and dislikes.

The reactions rate as seen for YouTubers on Heepsy.

Like the other metrics, Heepsy also shows you a comparison to other influencers.

Comments rate

This is similar to the reactions rate, but only takes into account comments. The comments rate is how many comments an influencer gets for every 1,000 views.

The comments rate as seen for YouTubers on Heepsy.

You can also see how an influencer compares to others.

Average reactions per video

This slider shows you influencers who get a certain average number of reactions to their content. Reactions include likes and dislikes, but not comments.

Average reactions per video for YouTube influencers on Heepsy.

Average comments per video

Here, you're only seeing metrics related to comments. We do not take likes and dislikes into account for this.

Average comments per video for YouTube influencers on Heepsy.

Engagement metrics are core metrics, so they come included in all our plans.

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