Want to know more about what analytics we offer for Instagram profiles? Let's lay it all for you.

Heads up: What you see for Instagram varies a bit from what analytics you get for YouTube profiles, TikTok profiles, and Twitch streamers.

An example Instagram profile on Heepsy.

These are the analytics you can see on Heepsy for an influencer's Instagram profile. What analytics you can see depends on which plan you have.

Analytics info

Plans it comes in

What it tells you



What the influencer posts about.



Where the influencer is based.

Core stats


The number of followers, number of following, engagement rate, and posts per week.

Contact info

Business, Gold

Their public email address and other social networks.

Engagement rate


Exact engagement rate percentage and comparative engagement score.

Likes and comments metrics


Average likes and comments per post or video, plus the comments/likes ratio.

Post frequency


How often the influencer posts per week, and when they last posted.

Brand mentions


Content where the influencer has mentioned brands and engagement info about them

Cost estimate


The estimated cost of a post and/or video from the influencer.

Follower evolution


How the influencer has grown their followers over time.

Audience authenticity


The percentages of the influencer’s audience that appear to be real and suspicious.

Audience geo info


A breakdown of what countries the influencer's audience is based in, and which languages they use on Instagram.

Audience demographics


A breakdown of the audience’s age and gender.

Audience interests


The topics that the audience is more interested in.

If you want to know more, read up on our Instagram filters and analytics features. Or, check out our Starter Plan, Business Plan, and Gold Plan to understand what each one includes.

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