You don't want to waste your budget marketing to fake followers, right? Check audience authenticity with the authenticity filter. Heepsy uses AI to estimate the probability that certain portions of the audience may be some type of bot.

A screenshot of Heepsy's Instagram Authenticity filter, which gives you two sliders to set the audience quality score or the audience authenticity percentage.

Quality score

The audience quality score gives you an overall sense of the quality of the audience and the influencer's relationship with them.

You can find an influencer's quality score in the Publications tab, under Promotional Activity. It's with the metrics for branded content.

Where to find the quality score on Heepsy.

Audience authenticity

Audience authenticity allows you to set a percentage of real followers you want influencers to have. We recommend starting with 80% to find the most authentic influencers.

To check out audience authenticity, you have to go to the Audience tab, and then make sure you're on Authenticity. Next to follower evolution, you'll see a breakdown of which followers appear real and which look suspicious.

An audience authenticity analysis from Heepsy showing that almost all of an Instagram influencer's followers appear to be real.

The Authenticity filter and analytics are only included in the Gold Plan.

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