We get it. It can be tricky to find the right influencers. And it can be even trickier to find the right influencers with the right audience.
Check that influencers' audiences match your targets with the audience filter. Here, you can set audience demographics: age, gender, location, language, and interests. Then, choose a percentage of the audience that you want to match that demographic.
Heepsy's AI analyzes Instagram biographies, content, and profile pictures to determine these demographics.
Analyze an influencer's audience by clicking the Audience tab. You'll then see another set of tabs: Authenticity, Geo, Demographics, and Interest.
Geo - audience location and language
Under the Geo tab, you can get insight into the location and language of the audience.
With location, see where the audience comes from. Like the location filter, this shows where the audience is based. It might not be the same as where they were born and raised.
Language shows what languages the audience uses. They may speak other languages, but the ones shown here are the ones they use most on Instagram.
Demographics - audience age and gender
Age lets you check the age ranges of an influencers' audience. Our AI assesses this primarily based on photo analysis.
With gender, find out which percentage of the audience is male and which is female. Our AI assesses this primarily based on photo analysis.
Interest - audience interests
Understand the audience's primary interests. Our AI analyzes audience profiles and content and tells you what categories they're interested in.
The Audience filter and analytics are only included in the Gold Plan.