We get it. It can be tricky to find the right influencers. And it can be even trickier to find the right influencers with the right audience.

Check that influencers' audiences match your targets with the audience filter. Here, you can set audience demographics: age, gender, location, language, and interests. Then, choose a percentage of the audience that you want to match that demographic.

A screenshot of Heepsy's Audience filter, which lets you choose demographics from dropdowns and set the percentage with sliders.

Heepsy's AI analyzes Instagram biographies, content, and profile pictures to determine these demographics.

Analyze an influencer's audience by clicking the Audience tab. You'll then see another set of tabs: Authenticity, Geo, Demographics, and Interest.

Geo - audience location and language

Under the Geo tab, you can get insight into the location and language of the audience.

With location, see where the audience comes from. Like the location filter, this shows where the audience is based. It might not be the same as where they were born and raised.

An audience location analysis from Heepsy showing that most of an influencer's audience come from the US.

Language shows what languages the audience uses. They may speak other languages, but the ones shown here are the ones they use most on Instagram.

An audience language analysis from Heepsy showing that most of an influencer's audience posts in English.

Demographics - audience age and gender

Age lets you check the age ranges of an influencers' audience. Our AI assesses this primarily based on photo analysis.

An audience age analysis from Heepsy showing that most of an influencer's audience is between 25-35 years old.

With gender, find out which percentage of the audience is male and which is female. Our AI assesses this primarily based on photo analysis.

An audience gender analysis showing that around three quarters of an influencer's audience is female.

Interest - audience interests

Understand the audience's primary interests. Our AI analyzes audience profiles and content and tells you what categories they're interested in.

An audience interests analysis from Heepsy showing that the top interests among an influencer's audience are dog owner, mommy, and fashion.

The Audience filter and analytics are only included in the Gold Plan.

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