When it comes to followers, Heepsy can tell you a few things about an influencer's profile:

  • Their follower count

  • Their follower growth rate and growth over time

  • Their followers to following ratio

Follower count

To search for influencers with a specific range of followers, use the followers filter. The slider lets you set a follower range from 5K to 1M followers.

A screenshot of Heepsy's Instagram Followers filter, which gives you a slider to set the range of followers for the influencers you want to find.

Heepsy includes influencers with 5K followers or more. So if you're looking for someone with fewer followers than that, you won't find them on the platform.

Keep in mind that follower count can drive up an influencer's price for collaborations. Generally, the more followers an influencer has, the more they charge per post.

Follower growth rate and growth over time

When it's time to analyze an influencer's profile, you can check out their follower growth rate. This percentage shows you how much an influencer has grown their profile over the last 4 weeks. You can also see how their profile has grown throughout the years with the chart beneath the growth rate.

A screenshot of Heepsy, showing follower growth rate analytics. The chart shows a gentle climb up, which suggests organic growth.

If you see sudden spikes in growth, first check to see if they hosted a giveaway and went viral. But if you don't find a logical explanation, the spike could show that the influencer bought fake followers.

Followers to following ratio

Some influencers use a tactic called follow/unfollow to get new followers. This involves following random accounts, waiting for them to follow back, and then unfollowing them. It can boost follower count, but it doesn't help build an engaged audience.

A screenshot of Heepsy showing the followers/following ratio, which can show you if the influencer is using the follow/unfollow strategy.

You can find the followers/following ratio on influencer profiles. If this number is close to 1, the influencer may be using the follow/unfollow strategy.

The Follower filter and all the analytics related to followers come included in all our plans.

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