The category filter helps you find influencers who are relevant to what your brand is all about.
Heepsy helps you find influencers from categories including beauty, comics, and gaming, DIY, pets, or vegan.
To find Instagram influencers from a specific category, look for the search bar at the top. Make sure you're on the Instagram tab. Then, you can type something in, or click for a drop-down of popular options.
We use sophisticated algorithms to determine influencer categories. Our AI takes into account how influencers describe themselves. It also looks at the themes of their most recent content.
As our analytics look at recent content, categories can sometimes change. If an influencer shifts their profile from one category to another, you'll see that reflected on our platform.
Likewise, influencers can have more than one category. For example, the influencer seen below has a few categories: family, mommy, and fitness and wellness. That's because this influencer posts a mix of content related to those themes.
When looking at an influencer's profile, you can find their category beneath their profile picture and handle.
The category filter and analytics come included in all our plans.