Because there are so many influencers on social media who are looking for companies and brands to collaborate with, it’s important to consider a few factors before contacting a potential partner.
Consider themes that align with your brand (beauty, fashion, fitness, etc.) and the interests of your target customer.
Followers and following
You should consider a following range that matches your expected reach and campaign budget. If influencers have more followers, they typically charge more for sponsorships and collaborations.
If you’re looking for niche audiences with high engagement rates, smaller influencers may help you achieve campaign goals faster than influencers with large followings. It’s also important to avoid users with a disproportionate number of followers to likes per post. Disproportionate likes-to-followers may mean the user gained their following base by using follow back strategies, reducing the authenticity of their reach.
Followers with high engagement rates are ideal for social partnerships. Engagement rates indicate how often an influencer’s audience comments on, likes, and shares their content. We offer the possibility to filter by the score of the engagement too, rather than just a percentage.
Knowing where an influencer is located is important, especially if you’re working towards local actions or event-based campaigns. In that case, it’s important to determine the influencer’s state or city. In our platform, the location filter works as the geolocation of the influencer, and sometimes you will see more than one location.
Find the best influencer for your next marketing campaign with our advanced search process.