What is an influencer?
We define influencer as a person or brand with a larger than average social media following and a significant influence over the community he or she provides products, services, or content to. We estimate that 10% of Instagram users are considered influencers. Influencers are essential to brand marketing because they influence the purchasing decisions of most of their followers. They have proven to be more reliable than the regular celebrity marketing in the last few years.
What is influencer marketing?
Influencer marketing is an increasingly popular strategy in which brands create incentives for influencers to publish branded content to their audiences on social media.
Is influencer marketing complicated?
It doesn't have to be! Tools like Heepsy save you time researching influencers so you can develop successful influencer campaigns quickly and focus your energy on developing other parts of your business.