Instagram is the platform that best captures top influencers. A large majority of influencers from other platforms like YouTube and Twitter utilize Instagram above all other social media sites.

Instagram is the top social site for engagement. It’s experiencing the fastest growth rate over other top platforms like Facebook, Twitter, YouTube, and Snapchat, especially with the introduction of Instagram stories. The visual nature of Instagram makes it the perfect promotional platform and it’s currently the most heavily utilized platform for influencer marketing.

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