Because there are so many influencers on social media looking for companies and brands to collaborate with, it’s important to consider a few factors before contacting a potential partner.
- Category ("theme" or "tag"). Consider themes that align with your brand (beauty, fashion, fitness, etc.) and the interests of your target customer. These themes may emerge through searchable Instagram categories or ideals influencers represent through posts and original content.
- Followers and following. You should consider a following range that matches your expected reach and campaign budget. If influencers have more followers, they typically charge more for sponsorships and collaborations. If you’re looking for niche audiences with high engagement rates, smaller influencers may help you achieve campaign goals faster than influencers with large followings. It’s also important to avoid users with a disproportionate number of followers to likes per post. Disproportionate likes-to-followers may mean the user gained their following base using follow back strategies, reducing the authenticity of their reach.
- Engagement rate. Followers with high engagement rates are ideal for social partnerships. Engagement rates indicate how often an influencer’s audience comments on, likes, and shares their content.
- Location. Knowing where an influencer is located is important, especially if you’re working towards localized actions or event-based campaigns. In that case, it’s important to determine the influencer’s state or city.
Heepsy lets you filter influencers by all four factors! Find the best influencer for your next marketing campaign with our advanced search process.
Here is a guide to all Heepsy filters.