The most common collaborations include:
- Sponsored posts. Pay an influencer to promote your brand on their platform. We recommend giving influencers the editorial and creative freedom to create their own content. This allows influencers to remain credible as they stick to the brand that attracted followers in the first place. This also creates an illusion of organic sponsorship as opposed to paid advertising.
- Event invitations. Invite influencers to an event and let them discuss the event on social media before, during, or after the event.
- Product sampling. Send them products for reviews, hauls or unboxings.
- Sponsorships. Sponsorships mean long-term relationships. As a result, it’s especially important that your consumer base identify with the influencer. It’s also essential that the influencer’s values align with your brand or company values. You will be investing significant time, money, and energy into these individuals so be picky and thoughtful when selecting influencers for long-term sponsorships.
- Product design. Involve an influencer in the creation of a company product. Product design collaborations generate long-term relationships and instill brand loyalty within influencers who now have a personal stake in your company’s success.
- Content curation. The influencer will create content for your platform (guest blog posts, YouTube videos, etc.) and share the final product on their own social platforms.